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Revision as of 00:23, 14 March 2024
Hidden category:
Marketing
Home
Basics of Marketing
Introduction
Demand and Supply
Marketing and Elasticity
Understanding Markets
Consumer and Industrial Marketing
Marketing Strategies
Market Research
Market-Orientated Businesses
Segmentation
Introduction
Demographic Segmentation
Psychographic Segmentation
Behavioural Segmentation
Geographic Segmentation
Firmographic Segmentation
Benefits of Segmentation
Segmenting Effectively
Choosing the right segment
Case Study
Product
Introduction
The Product Life Cycle
Product Development
Pricing
Introduction
Customer-perceived value
Price-Sensitivity
Operating & Overhead Costs
Markup Pricing
Adding Wastage & Time-Value
Balancing Quality & Value
Case Study - Bob's Burger
Place
Introduction
Channels of Distribution
Digital Vs Physical Distribution
Promotion and PR
Introduction
Media
Methods of Appeal
Sales Promotion
Technology and the Marketing Mix
Marketing Strategy
Marketing Plan Content
Approaches to marketing strategy
Justifying Marketing Strategies
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