MediaWiki:Sidebar/Category:Marketing: Difference between revisions

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* Basics of Marketing
** Basics of Marketing#Introduction|Introduction
** Basics of Marketing#Demand and Supply|Demand and Supply
** Basics of Marketing#Marketing and Elasticity|Marketing and Elasticity
** Basics of Marketing#Understanding Markets|Understanding Markets
** Basics of Marketing#Consumer and Industrial Marketing|Consumer and Industrial Marketing
** Basics of Marketing#Marketing Strategies|Marketing Strategies
** Basics of Marketing#Market Research|Market Research
** Basics of Marketing#Market-Orientated Businesses|Market-Orientated Businesses
* Segmentation
* Segmentation
* Positioning
** Segmentation#Introduction|Introduction
* 4Ps of Marketing
** Segmentation#Demographic Segmentation|Demographic Segmentation
* Branding
** Segmentation#Psychographic Segmentation|Psychographic Segmentation
* Advertising
** Segmentation#Behavioural Segmentation|Behavioural Segmentation
* Legal Issues
** Segmentation#Geographic Segmentation|Geographic Segmentation
* Sales Planning
** Segmentation#Firmographic Segmentation|Firmographic Segmentation
* Publicity & PR
** Segmentation#Benefits of Segmentation|Benefits of Segmentation
** Segmentation#Segmenting Effectively|Segmenting Effectively
** Segmentation#Choosing the right segment|Choosing the right segment
** Segmentation#Case Study|Case Study
* Product
** Product#Introduction|Introduction
** Product#The Product Life Cycle|The Product Life Cycle
** Product#Product Development|Product Development
* Pricing
** Pricing#Introduction|Introduction
** Pricing#Customer-perceived value|Customer-perceived value
** Pricing#Price-Sensitivity|Price-Sensitivity
** Pricing#Operating & Overhead Costs|Operating & Overhead Costs
** Pricing#Markup Pricing|Markup Pricing
** Pricing#Adding Wastage & Time-Value|Adding Wastage & Time-Value
** Pricing#Balancing Quality & Value|Balancing Quality & Value
** Pricing#Case Study - Bob's Burger|Case Study - Bob's Burger
* Place
** Place#Introduction|Introduction
** Place#Channels of Distribution|Channels of Distribution
** Place#Digital Vs Physical Distribution|Digital Vs Physical Distribution
* Promotion and PR
** Promotion and PR#Introduction|Introduction
** Promotion and PR#Media|Media
** Promotion and PR#Methods of Appeal|Methods of Appeal
** Promotion and PR#Sales Promotion|Sales Promotion
** Promotion and PR#Technology and the Marketing Mix|Technology and the Marketing Mix
* Marketing Strategy
** Marketing Strategy#Marketing Plan Content|Marketing Plan Content
** Marketing Strategy#Approaches to marketing strategy|Approaches to marketing strategy
** Marketing Strategy#Justifying Marketing Strategies|Justifying Marketing Strategies

Latest revision as of 13:17, 14 March 2024

  • Basics of Marketing
    • Basics of Marketing#Introduction|Introduction
    • Basics of Marketing#Demand and Supply|Demand and Supply
    • Basics of Marketing#Marketing and Elasticity|Marketing and Elasticity
    • Basics of Marketing#Understanding Markets|Understanding Markets
    • Basics of Marketing#Consumer and Industrial Marketing|Consumer and Industrial Marketing
    • Basics of Marketing#Marketing Strategies|Marketing Strategies
    • Basics of Marketing#Market Research|Market Research
    • Basics of Marketing#Market-Orientated Businesses|Market-Orientated Businesses
  • Segmentation
    • Segmentation#Introduction|Introduction
    • Segmentation#Demographic Segmentation|Demographic Segmentation
    • Segmentation#Psychographic Segmentation|Psychographic Segmentation
    • Segmentation#Behavioural Segmentation|Behavioural Segmentation
    • Segmentation#Geographic Segmentation|Geographic Segmentation
    • Segmentation#Firmographic Segmentation|Firmographic Segmentation
    • Segmentation#Benefits of Segmentation|Benefits of Segmentation
    • Segmentation#Segmenting Effectively|Segmenting Effectively
    • Segmentation#Choosing the right segment|Choosing the right segment
    • Segmentation#Case Study|Case Study
  • Product
    • Product#Introduction|Introduction
    • Product#The Product Life Cycle|The Product Life Cycle
    • Product#Product Development|Product Development
  • Pricing
    • Pricing#Introduction|Introduction
    • Pricing#Customer-perceived value|Customer-perceived value
    • Pricing#Price-Sensitivity|Price-Sensitivity
    • Pricing#Operating & Overhead Costs|Operating & Overhead Costs
    • Pricing#Markup Pricing|Markup Pricing
    • Pricing#Adding Wastage & Time-Value|Adding Wastage & Time-Value
    • Pricing#Balancing Quality & Value|Balancing Quality & Value
    • Pricing#Case Study - Bob's Burger|Case Study - Bob's Burger
  • Place
    • Place#Introduction|Introduction
    • Place#Channels of Distribution|Channels of Distribution
    • Place#Digital Vs Physical Distribution|Digital Vs Physical Distribution
  • Promotion and PR
    • Promotion and PR#Introduction|Introduction
    • Promotion and PR#Media|Media
    • Promotion and PR#Methods of Appeal|Methods of Appeal
    • Promotion and PR#Sales Promotion|Sales Promotion
    • Promotion and PR#Technology and the Marketing Mix|Technology and the Marketing Mix
  • Marketing Strategy
    • Marketing Strategy#Marketing Plan Content|Marketing Plan Content
    • Marketing Strategy#Approaches to marketing strategy|Approaches to marketing strategy
    • Marketing Strategy#Justifying Marketing Strategies|Justifying Marketing Strategies
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