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- 17:54, 21 December 2022 Thor talk contribs created page Segmentation (Created page with "== Background == Identifying the needs of different customer groups and targeting them with tailored offerings is a hallmark of successful businesses. This practice is called '''Segmentation'''. It helps organizations to divide large, diverse markets into smaller target segments more likely to be receptive to a product or message. Subsequently, they can hone in on one target audience and customize their marketing to be meaningful to that audience. Customers are categor...")