Quick Reference

All the key numbers, tables, and rules from Business Heroes on one page. Bookmark this for quick lookups during gameplay.

Customer Segments

Segment	Price Sensitivity	What They Want	Unlocked By
Students	Very High	Cheap, filling food	All business units
Parents	Moderate	Good value, family-friendly	Startup onwards
Staffs	Moderate	Quick, convenient lunch	All units
Influencers	Low	Trendy, photogenic food	Maxi Burger Wagon+
Environmentalists	Moderate	Eco-friendly, organic	Maxi Burger Wagon+ (electric)
Foodies	Low	Outstanding recipes, premium ingredients	Mini Burger Trailer+
Tourists	Low	Unique local flavours	Tourist zones
Fit Ones	Moderate	Healthy, nutritious options	All units
Managers	Very Low	Top quality, premium experience	Highest-spending segment

District Types

District	Customer Segments	Notes
Business District	Staffs, Managers	Lunch rush, higher spending power
University Area	Students, Fit Ones	High volume, price-sensitive
Shopping Centre	Parents, Tourists, Influencers	Diverse mix, weekend traffic
Residential Area	Parents, Environmentalists	Steady local customers
Tourist Zone	Tourists, Foodies, Influencers	Premium pricing, quality-focused

Training Levels

Level	Title	Quality Points	Speed Points
0	Burger Boss	40	40
1	Basic	50	50
2	Developing	60	60
3	Competent	70	70
4	Proficient	80	80
5	Advanced	90	90
6	Michelin Maestro	100	100

Key Rule

Staff training level caps food quality. A Burger Boss (Level 0) can only produce 40-point quality food regardless of ingredient quality. Train first, upgrade ingredients second.

Business Units

Unit	Employees	Notes
Startup Burger Bike	1	Smallest, starter unit
Maxi Burger Wagon	1	Unlocks Influencers, Environmentalists
Mini Burger Trailer	1	Unlocks Foodies
Burger Master	1	Mid-tier
Happy Big Burger	2	Larger capacity
Giant Burger	2	Largest unit

Pricing Strategies

Strategy	How It Works	Best For
Cost-Plus	Add markup % to ingredient cost	New players, stable markets
Value-Based	Price by perceived worth	Foodies, Managers, Influencers
Competitive	Match or undercut rivals	Crowded locations
Penetration	Start low, raise later	New locations, building reputation
Premium	High prices signal quality	High-reputation trucks, premium segments

Key Formulas

COGS Target

Keep ingredient costs at 30-40% of selling price for healthy margins.

Markup = (Selling Price - Ingredient Cost) / Ingredient Cost × 100

Inventory Turnover

Inventory Turnover = Cost of Goods Sold / Average Inventory

Labour Turnover

Labour Turnover = (Employees Leaving / Average Employees) × 100

Loan Terms

Type: Unsecured business term loans
Term: 5 years
Processing fee: 5% of loan principal
Interest rate: Central Bank rate + bank margin
Risk assessment: Based on debt-to-equity ratio (lower = better rate)
Economic cycle: 10-year boom/recession compressed to 1 game year

Quick Decision Rules

Should You Take a Loan?

Yes if: Investment will generate more revenue than interest costs, you have low debt-to-equity, you need to expand a profitable truck
No if: Borrowing to cover operating losses, debt-to-equity already high, first truck not yet profitable

When to Train Staff

Always prioritise training — it's the highest-ROI investment
Level 0→1 gives you +25% improvement (40→50 points)
Train BEFORE upgrading to premium ingredients

When to Expand

First truck consistently profitable
Positive daily cash flow
Good reputation score
Staff at Level 3+ (Competent)

Customer Decision Journey

Awareness — Stand appearance and appeal
Consideration — Recipe match for their segment
Price Check — Affordable / worth it?
Queue Assessment — Wait time acceptable?
Purchase — They buy and evaluate quality
Satisfaction — Affects reputation and repeat visits